When someone searches for a product or service online, the list of websites that appear in the Search Engine Results Page (SERPs) is no accident, it is the product of a highly sophisticated set of tricky sums and tests that tries to ensure that the sites you see give you the information you need.
Search is becoming even more complex. Not so long ago, there was just one straightforward list of search results, but now we have map listings, local results, ads, images there’s even Google Now which gives you results on your phone BEFORE you search! Larry Page, co-founder of Google described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” Slowly but surely Google and its other search engine competitors (like Bing) are moving towards highly intuitive and vastly sophisticated methods for selecting websites to show their customers.
We help businesses to understand what exactly this means for them and how they present their business online in a way that is relevant to both search engines and real life potential customers.
Developing a winning search engine marketing strategy starts with keywords. Identifying and selecting the best keywords to drive relevant search traffic to a website allows the creation of a master keyword plan. This influences and focuses the content and site architecture as well as determining future link building strategies.
In understanding the websites scale, goals and how it interacts with users makes it possible to tailor the site environment to promote usability and growth. Responsive site architecture allows for the development of a flexible, logical and user-friendly structure that will engage target users.
Essential for local SEO success, we will create and fully optimise your Google My Business listing. Ensuring it has everything from accurate NAP (Name, Address, Phone) data and a unique and compelling description through to plenty of relevant photography.
Our SEO experts will creatively and methodically optimise all of your on-page factors including, metadata, coding errors and HTML, image and load speed optimisation.
Search engines use sophisticated algorithms to analyze content and rank pages in the search results. Content optimization is no longer just stuffing the text and Meta details full of keywords. It is about writing compelling content that speaks to and engages users of the website.
Search engines use links to navigate the web; they are like roads connecting pages. The use sophisticated link analysis to discover how pages relate to each other and the nature of the relationship. Links are important as they pass a form of credit between pages, which have a bearing on the search results.
Either accidentally or through the actions of previous SEO agencies it’s possible for your website to be penalised, and you may not even know it! We can assist with the removal of both algorithmic and manual penalties, from toxic backlink removal to duplicate or low quality content issues.