search engine optimisation
Creating a stunning website is one thing, but getting it seen by potential clients is another. We understand not only what it takes to get your website ranking well in the search engine results but also how to turn visitors into new clients and customers.
When someone searches for a product or service online, the list of websites that appear in the Search Engine Results Page (SERPs) is no accident, it is the product of a highly sophisticated set of tricky sums and tests that tries to ensure that the sites you see give you the information you need.
Search is becoming even more complex. Not so long ago, there was just one straightforward list of search results, but now we have map listings, local results, ads, images there’s even Google Now which gives you results on your phone BEFORE you search! Larry Page, co-founder of Google described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” Slowly but surely Google and its other search engine competitors (like Bing) are moving towards highly intuitive and vastly sophisticated methods for selecting websites to show their customers.
We help businesses to understand what exactly this means for them and how they present their business online in a way that is relevant to both search engines and real life potential customers.