With social media marketing you can improve your brand image, develop and nurture new customers and improve visitor levels for your website. So, if you need to either grow your existing business, or launch a new brand online, social media is now an important ingredient of any digital marketing campaign.
As an experienced digital marketing agency we believe social media marketing should be fully integrated into your digital marketing mix by helping you to develop your strategy, helping to set-up your accounts and profiles, then working with you to ensure you maximise engagement opportunities.
Today, some of the most frequently visited websites are social media platforms like Facebook, Twitter and and Linked-In. Whilst it’s easy to add posts on these social websites, it’s easy to be active without necessarily having an effective social media strategy. The Aspire Direct Marketing approach is to understand your overall business strategy and then agree how social media can be used, as part of an overall digital marketing strategy, to help achieve these objectives.
By gaining a thorough understanding of your brand and business objectives and carrying out in-depth research into keywords and your competition, we aim to develop a social media marketing plan that includes recommendations on:
- How to ensure your social media is properly integrated with your overall digital marketing strategy.
- Identify the best social media platforms for your business
- Devise an thorough and innovative plan
- Generate high quality social media posts that encourage share and link creation
- Setup measurement and reporting processes
Aspire Direct Marketing will work closely with you to use social media marketing to develop your brand awareness, improve engagement and make a positive contribution to your overall digital marketing campaign.
Social Media Setup & Integration
One of the outcomes of the initial strategy plan will be the selection of the most appropriate social media platforms for your social media marketing activities. The list of options includes:
The setup of accounts is relatively easy, however during the setup process we will also look at how the different channels (ie website, blog and social media accounts) can be integrated to maximise productivity and generate the data needed to monitor performance.
Social Media Engagement
Having established a strategy and setup and integrated social media accounts we now need to start the process of engagement. This needs to be looked at in the overall context of your content strategy and we can either simply provide you with advice and training or manage the entire engagement strategy on your behalf.
Successful engagement involves creativity as well as interaction by sharing information on your company’s products, services and news, posting industry news, adding photos and video etc. We use various tools to help communicate your message and promote your content in a way that will enhance your reputation and build your brand awareness.
Analytics and Reporting
It’s important to understand how well your social media marketing activities are performing and we provide regular reports that include data generated by a range of software tools. These allow us to measure and analyse the effectiveness of social media campaigns and communicate results with easy to understand reports that track engagement and conversions.